With summer vacation around the corner, it’s the time of year when news outlets often cover “scary stories” related to summer - fleshing eating bacteria in water, sharks, electrocuting docks, and kidnappings - all real and terrifying events. But they are more rare than the media would lead us to believe. Today, we focus on another real problem widely covered by the media. And similar to many summer stories, the problem is much rarer than it seems.
Are you more likely to try something if there’s a money-back guarantee? Chances are you may even feel more satisfied with your purchase if you are offered a money-back guarantee. What if schools used this valuable marketing tool? Would you be interested?